Zadig & Voltaire (Paris, France)

At first glance, Zadig & Voltaire could be mistaken for just another retail chain selling casual streetwear. At least that's what I thought when I first entered one of the stores almost a year ago. Taking a closer look, I realised that the materials used - silk, cashmere and fine cotton - were delicate, yet luxurious. In fact, the original idea behind this brand was to create "affordable luxury". Of course this depends on what you consider affordable.

I dropped by a Z&V shop again today and the clothes, accessories and shoes I found here were by no means cheap. A t-shirt (cotton) can cost up to 200 EUR, cashmere items well over 300 EUR. The most "affordable" item I could find was a 75 EUR top. But is it worth it? As mentioned, many of the clothes don't look that expensive, but they are definitely comfortable to wear. And I just love the slouchy, edgy and rock 'n' roll feel of the fabric, especially the tunisian t-shirts. Most apparel will have some sort of design - whether it's the words "Mick", "Elvis" or "Muse" or the image of a skull or butterfly. Colors are muted and smoky, so don't go here if you prefer things in neon.

The bags are worth looking at as well - all of them made of leather and (of course) slightly wrinkled or distressed. Great place if you need some cool basics. If the price tag is too high - I'd suggest waiting for the next sale, when items are discounted up to 50%. I visited the Montaigne store, but there are several throughout Paris (as well as other cities in the world).

(individual images: Zadig & Voltaire homepage)

Address: 18-20 rue François 1er, 75008 Paris
Opening Hrs: Mon-Sat: 10:00-19:00
Zadig & Voltaire Homepage & Online Shop