About

I started this site in 2009 when I moved to Paris, where shopping and 'léche-vitrines' (literally: window-licking), wasn't just an indulgence, but a national pastime. Inspired by this French hobby, which saw both women and men strolling in and out of boutiques to see beautiful pieces, touch them, try them on - but not necessarily purchase them - I decided to give readers the same experience in an online format. 

While I love ads and editorials just like everyone else, I also enjoy being up close and personal: discovering clothing, shoes, accessories and other beautiful things in retail spaces, exhibits or various venues all over the world. These journeys and tours are for fashion-lovers, shopaholics and those, who just wish to see clothing and accessories in their 'natural habitat'.  Join me as I take you on virtual tours of the places I find.


Important note: I am not a boutique owner nor do I run a fashion label. Any queries regarding the buying or selling of items related to the companies featured here should be directed at said corporations, who's websites are linked at the bottom of each post.