Wild Swans (London, UK)

First off, apologies for the long hiatus from Haute World. A combination of my recent trip to Chicago and NYC, as well as a new day job have kept me from posting as frequently as I would have liked and I'm afraid future updates will most likely be sporadic as well. If you do want to catch up with my travels and window shopping adventures, I would suggest also following me on Twitter and/or Instagram, where I still plan to post more regular updates on anything interesting I may find.

One treasure I still really want to share with you all is a boutique I visited right before I left for the States. Thanks to the lovely Dena who organized the event, a few of us got a chance to browse the beautiful Wild Swans (located in Islington) one evening, while sipping champagne and munching some very decadent cupcakes. Founded by Caroline van Luthje, who opened the first Wild Swans store in Chiswick five years ago, the aim was to give shoppers the opportunity to source some of the best Scandinavian brands - something she had missed since moving from her native Denmark to the British capital.

The boutique reflects the calm softness Scandinavian fashion is usually associated with and everything you find here will have been carefully handpicked and lovingly displayed. Brands stocked range from the more famous offerings such as By Malene Birger and Jofama to more independent designers, including Hanne Bloch and Rabens Saloner. As winter is approaching, the racks were appropriately filled with comfy soft knits and leather jackets. Like most of the girls present, I fell in love with a very flattering pair of leather leggings and a few delicate blouses. Just as tempting: the suede ankle boots, chunky scarves and contemporary jewelry from labels such as Bjorg.

As the images will hopefully convey, you'll immediately feel right at home once you enter the boutique space. Being a bit of a fan of unique decor, I appreciated the glass jewelry case, vintage suitcases and storage cabinets to name a few. And if that's not enough - the spacious changing rooms and friendly staff are sure to make you feel like you never want to leave.

Any Londoners or future visitors should definitely drop by, especially if you're looking for a more unique investment piece, rather than yet another throwaway item from the high street. Pricing is fair for what you get and if you're lucky (or time it right), you'll be able to snag something during a sale. If you're not in London - the good news is that a large majority of the items can be purchased via the Wild Swans online store, so head on over if you need to stock up on your winter wardrobe.

All images taken by Dena and yours truly.

Address: 54 Cross St, London N1 2BA
Opening Hrs: Mon-Sat: 10:00-19:00, Sun: 12:00-17:00
Wild Swans Homepage & Online-Shop