Assouline at Liberty (London, UK)

For many people, browsing old-fashioned bookstores or libraries and flicking through various printed publications is a favorite pastime. There's just something magical about spending time among shelves filled with written works. Even in the age of the Kindle or other e-readers, the trusty hardcover still holds its own - and there's nothing quite as coveted as the books brought to us by Assouline.

Overview of the Literary Lounge (top, source: Liberty). A wonderful selection of books in every corner (bottom).

Those who love fashion, art, design or travel may already own at least one publication by Assouline, but if you're not familiar with the publishing house, here's a quick summary: Founded in 1994 by Prosper and Martine Assouline in Paris, the company (which has since moved its HQ to NYC) is responsible for some of the most collectible luxury books dedicated to a variety of topics ranging from architecture to gastronomy. The fashion industry in particular has had a long love affair with Assouline, who have released books on Dior, Chanel and Pierre Cardin to name a few. Filled with beautiful photography/illustrations and luxuriously bound, these volumes go beyond your average coffee table books and are actual works of art.

Both vintage and new books were on display, accompanied by unique antiques and art.

The Assouline retail spaces are just as beautiful and I still have fond memories of the Parisian boutique, where one could spend several hours just browsing books while lounging in the seating area. Thankfully, London now has its own Assouline haven, housed in Liberty London's Literary Lounge on the ground floor. Over 1000 square feet large, this is Assouline's first flagship in the UK and the ultimate place to go if you want to immerse yourself in the beauty of photography, art or design. Like other Assouline spaces, this one has a huge selection of both new and vintage books. Yet what really makes the store special are the hand-selected antiques, which grace various shelves and tables, while the plush calligraphy carpet provides a very fitting center piece.

Paperweights, stationary and a MCM trunk (left). A magnifying glass helps you browse without having to bend down (right).

From rock to chic: skull stationary and Chanel books.

The Asian inspired corner filled with more vintage books and antique decorations.

Aside from some very tempting titles, such as the American Fashion Cookbook, Windows of Bergdorf Goodman or American Fashion Travel, you'll have a hard time tearing yourself away from some of the gift items. These included everything from stationary and candles, to the very indulgent special-edition Goyard trunk - filled with over a hundred books to kick-start your very own collection.

Tea for two or more (left) and the very extravagant Goyard trunk filled with books (right).

Another view of the main book shelf.

African inspired art (left) and a couple of antique bookends (right).

If you're ever in the area, you should definitely drop by and the good news is that Assouline also has boutiques in NYC, Las Vegas, California, Istanbul and Mexico City... in addition to the Paris location and various global retail partners. If you need an immediate fix though, there's no better place to go than the official online store. But be warned, you may soon end up with your very own Assouline library at home...

More literary delights and a very lovely white portable book case.

Survival Kits (left), satin wrapped and bound editions (center) and a quick look at African Cities (right).

Address: Liberty London, Great Marlborough Street, London W1B 5AH
Opening Hrs: Mon-Sat: 10:00-21:00, Sun: 12:00-18:00
Assouline Homepage & Online-Shop

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