Exota (Amsterdam, Netherlands)

(image: Exota@hyves)

From time to time, I'm going to dedicate a few posts to my favorite shops in Amsterdam, my previous hometown of 2 years. While most might associate this fine city with coffee shops and the red light district, you're better off heading straight to the Jordaan area for a romantic stroll along the canals. And while you're there, you might also want to check out the 'Nine Streets" lined with little boutiques and speciality shops.

(image: Exota@hyves)

My first stop (starting North) is usually Exota, which some mistakenly still refer to as a vintage store, but actually sells new items - in particular their own label 'King Louie'. I have bought many many (day) dresses here and most of them are patterned. In fact you'll probably have a hard time finding something without a quirky design or retro print. But as the Dutch love mixing different materials and patterns, Amsterdam shopping offers everything from timeless basics to borderline kitsch.

(image: Sophie Reitsma)

All items in this very cute store are grouped according to type of apparel (tops, outerwear, skirts and dresses), with shoes and other accessories scattered about on the floor or on the large table in the center. You'll find more dresses towards the back, as well as a few discounted ones near the changing rooms. During the sale season, all tops and skirts are placed in different plastic bins, so only come here if you like to rummage. Other brands in stock include Scandinavian brands nümph and S'NOB, as well as UK's French Connection. There's also a fairly decent selection of children's clothing (incl. own label 'Petit Louie') towards the front. This store is usually quite busy, but lots of fun, especially as you'll have to parade whatever you're trying on, in front of the big mirror outside the changing room. If you don't like this idea, don't forget to bring your own compact mirror with you!

(image: Eve McQueen@shopgirl)

If you want more, Exota also has a second store (no. 13) directly opposite the original boutique. This section includes even more women's clothing, as well as a small selection of men's apparel.

Address: Hartenstraat 10 & 13, 1016 CB Amsterdam
Opening Hrs: Mon-Sat: 10:00-18:00, Thu: until 21:00
Sun: 13:00-17:00
Exota Homepage